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Actually iconomy......I was looking at tulip manuscripts ... can't remember what they were called exactly...from the 1700s I think.
They worked out that the illustrations of the best ones would cost something in the order of $10Million in today's money, they were so highly prized.
Or was it poppy..um? (but the rest is true...there's a special name - 'tulip books' or 'poppy books' don't ring a bell, but it was logical, if Dutch; except for the money)
The Tulip Bubble and also here. This story has always fascinated me - there's a painting at the Walters in Baltimore showing lines of Dutch soldiers protecting the tulip fields. The big tattoo on my leg is from a 17th century Dutch botanical; it's one of the tulip bubble tulips.