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Bruce: Okay then, what's with all the hoopla?
Kevin: What?
Mark: Hoopla?
Bruce: Yep, I heard hoopla.
Kevin: Look, we were just talking, if we were too loud, I apologize.
Bruce: No, no, no, I distinctly heard hoopla.
Mark: Hey man, no hoopla here.
Bruce:: [getting in M's face] Hey! I'm not a man, I'm a security guard, and I can spot hoopla from about a mile away.