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It's weird that the point seems to be that the reviewer was fake. The studio PR firms will select from reviews in entirely unconscionable ways to get their blurbs, but this seems to be an okay practice. Fake reviews good, fake reviewer bad.
Review: This movie totally sucks donkey dicks. You could spend your time more enjoyably by staying home and feeding your pet rocks; whatever you do, don't see it.
Blurb: This movie totally... rocks. Whatever you do... see it.
The film Dog Soldiers was reviewed in Hotdog magazine - they said something like "This movie tries to be like a cross between The Howling and The Whicker Man but fails miserably".
The quote on the movie posters was "Like a cross between The Howling and The Whicker Man!!!!"