No wonder the writing on greeting cards is considered a byword in bad writing. Yesterday I needed to buy a sympathy card, so I stepped into a nearby drugstore, where they had an aisle of cards. Some of them seemed designed to make the bereaved feel worse, or perhaps just distracted from grief by the resulting bemusement.
→[More:]One said, "When you see the stars tonight..." on the outside, and then on the inside continued, "Don't think of them as stars. Think of them as porchlights guiding your loved one home." The card was covered with glitter, some of which was clustered in star-like arrangements.
That was the most spectacularly bad one, but a number of the others were also pretty inept, although fortunately or unfortunately my mind has blanked them out. They couldn't just say, "We're thinking of you in this difficult time," or "In deepest sympathy". They had to hold forth about "lifted hearts", use cheesy metaphors about seashells, discourse about the importance of inner strength, and express pseudo religious sentiment that it seemed to me would seem asinine to the religious and the non-religious alike, etc.
Oh, and there were sympathy cards for the loss of a pet. I didn't dare even open those.