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29 June 2006
Rethink Everyting! [YouTube video] →[More:] Yeah, it's a commercial but I thought it was cool. Maybe it's just because I own one. I think it relates well to the underdog, underbunny or undergazelle in all of us.
It IS cool, and it shows what commercials do best- play into our wish fulfillments. The successful ones imprint that feeling of fulfillment onto a product that we can buy, and so we feel temporarily like our dreams have come true.