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04 April 2012

Good on you, Aldi, for the first gay UK TV ad. Good on you, Aldi, for the first mainstream gay TV ad.
What? How did that doubley-ness happen? But yes, I'll say it again - Good on you, Aldi, for the first mainstream gay TV ad.
posted by Senyar 04 April | 17:33
I posted that to a friend's FB page; he and his mate may appreciate that.
posted by Doohickie 04 April | 19:37
Yes, good on them! And just the right touch of humour with it.
posted by deborah 04 April | 20:18
Huh, I was going to say that I didn't know what Aldi was but a quick Google tells me that there's one 1.5 miles from me. Never seen a commercial for them though (and certainly not that one).
posted by octothorpe 04 April | 21:25
I was started because IKEA did something like this in 1994, but then I saw this was the first UK gay ad. Which surprises me!
posted by Miko 04 April | 21:57
Aldi is the owner of the Trader Joe's chain in the U.S. (but they didn't start them, it was a guy named Joe in Pasadena). 35 years ago when I was working weekends answering the phones for talk shows on KFI and trying to get a REAL job on The Radio, I'd make photocopies of Trader Joe's 'DJ live' commercials from their big-binder-of-commercials and every audition tape I made included me reading a Trader Joe's spot. They always contained wordplay and puns, grocery (or wine) trivia and self-effacing humor (for the store, not the DJ) - similar to what they put in their Fearless Flyer today, but back then, more soft sell - and I think Joe and Company liked to hear the Major Market Professional Radio People struggle to avoid stumbling or laughing. So it was the perfect thing for me to use to show off my Live Reading chops (even though I always took several takes, because it WAS a tape). But even in the late 1970s on Los Angeles radio, it was all totally not gay. Missed a real opportunity there.
posted by oneswellfoop 04 April | 21:57
I appreciate the ad, but it seems weirdly cut off.
posted by occhiblu 04 April | 23:05
That's how their UK ads are, occhiblu. "I like this one [expensive]. And I like this one [Aldi]." Then a few seconds more of the characters, usually with no more than a single comment or two, with a little bit of humour. No in-your-face SHOP AT ALDI!!! or jingles, just emphasising that they are so much cheaper than the other supermarkets.
posted by Senyar 05 April | 02:49
Love it. :)
posted by BoringPostcards 05 April | 07:33
Ipad happiness || Basket bunny!